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Since social media is now an important and expected part of marketing for small businesses, the question has transitioned from “Should we?” to “How do we effectively use social profiles to our advantage?” In this post, I’ll give some suggestions on tools to use and some to stay away from.

What do you think of when you hear the word ‘cowboy’? A western warrior? An athlete? Perhaps a dedicated soldier or shepherd? A hero? Most likely lots of thoughts come to mind, but for the purpose of this post, I’ll share with you my vision of the legendary figure. A

A few weeks ago, a television producer I work with regularly said to me, “Heather, you know everyone.” I laughed at the thought and responded with “No, just the right ones.” Obviously I don’t know everyone, but through out my professional career as a journalist and a communication specialist, I’ve

This week I found myself apologizing to another professional whom I misjudged. Can’t you hear Brenda Lee playing softly in the background? I swear if my life was a reality show I would’ve had it running. I don’t know about you, but this is a tough place for me cause

Supposedly Johnny Cash wrote his famous song ‘Walk The Line’ after his beloved June Carter called him out on some “alleged” bad behavior. He didn’t take kindly to her allegations thus penning one of the greatest anthems ever written. Today with that old tune playing in the background, I wonder

If you are considering or known to lose it publicly from time to time, I challenge you to re-think it in the future. In this day and age of technology, we are consistently surrounded by various types of recording devices and in various states around our great country of America

Ever dealt with someone in the office or in your personal life who had no idea how to handle conflict in person? Instead of resolving problems face to face, these types of people resort to email, text or some other impersonal form of communication. Who knows why? Perhaps fear. Maybe

Not sure if you’re like me, but I live and die by a to- do list. Every day I follow a perfectly compiled list of things I need to accomplish. I stick to it religiously and get a weird thrill when I cross something off. I know. I know it

Why is it that our jobs over time tend to lose their luster? Shouldn’t we be thankful to have a job at all? Do you or some of your co-workers struggle with that ‘grass is always greener’ mentality? I know I’m guilty of it. Why as humans we always believe

Almost two weeks ago my husband and I were staring a category five hurricane name Patricia, literally in the face. You might have heard of her. Meteorologists in the United States branded Patricia the largest storm to ever make landfall. Although she started as a small, nameless tropical storm within a matter of hours Patricia