Sexify Your Words
One of the biggest things I learned during my stint in television news was that sex sells. I’m not talking about physically but verbally. When you write, whether it is a short story, a monthly newsletter or a press release use vibrant, exciting words to grab your audience’s attention. Pick interesting choices to reel them in so once they’re hooked you can share the other important yet potentially not so sexy details. This technique also works for public speaking, as well as everyday interaction with friends.
On another note, I appeared on WNCN today on a show called My Carolina. Below I’ve included some pics from the experience. I was there promoting 50 Floor, a client of mine.